April (Onboarding Month):
- Total Sales: $61,127.24
- PPC Spend: $13,605
- TACOS: 22.2%
- Net Profit: $7,946.51
May:
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Total Sales: $78,825
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PPC Spend: $14,878
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TACOS: 18.87%
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Net Profit: $12,714
June:
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Total Sales: $117,524.06
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PPC Spend: $18,769
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TACOS: 15.97%
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Net Profit: $24,714
We onboarded this client in mid-April. During our comprehensive 60+ point audit, we identified several critical issues that were hindering their performance:
- Poor Listing Quality
- Merging Issues
- Trademark Violations
- Bad Negations in PPC
How we fixed this:
- Revamped Listings: We overhauled top product listings with revamped images, compelling copy, and keyword optimization to boost visibility and attractiveness.
- This increased the overall click-through rate and conversion rate, making the products more competitive.
- Resolved Merging Issues: We merged the listings within similar niches, which significantly boosted our conversion rates by streamlining the product catalog
- Trademark Rectifications: We eliminated competitor brand names from our product copy and successfully reinstated listings, freeing up over $10,000 worth of stuck inventory.
- PPC Overhaul: We restructured their PPC campaigns, focusing on advanced targeting, keyword optimization, and negative keyword management.
- This reduced ad spend waste, lowered the TACOS by 6.23%, and boosted overall profitability.
What the Brand Achieved:
- The results were phenomenal. The brand not only stabilized but thrived, witnessing a dramatic increase in profitability.
- Enhanced product listings and precise PPC strategies drove significant traffic and conversions.
- Compliance improvements ensured operational stability, paving the way for sustained growth.
Future Outlook:
Looking ahead, our focus is on maintaining this momentum. We plan to introduce new advertising channels, optimize product offerings, and continue rigorous compliance checks. The aim is to drive even higher profitability and market dominance.
@SellerSynergyServices
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P.S. – At Seller Synergy Services, We help Offline Businesses start, grow, and achieve Profitability on Amazon within 120 days using our “Synergy Systems”, or Receive Complimentary Management until you achieve Profits
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